The 3 Top scenarios in Startup Fundraising & why they FAIL

As an entrepreneur and startup founder, I have been through all three scenarios. It was tough, it was demotivating and it was even harder to get up and accept that I have failed over and over again to get the most important message across

“What’s in it for the investor?”

​Over the past few years, I have helped hundreds of startups not just create good pitchdeck but create a credible pitchdeck that resonates with investors.

Do you want to know why your pitchdeck is not getting the traction you like?

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I bet that you have invested a lot of time & money in creating your current Startup Investors Pitchdeck but for some reason, it is not generating sufficient interest…
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Or you might be getting interest but not investment.
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Here are 3 most common scenarios in Startup Fundraising and why they fail to bring you investors:
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Take 1- First try. Fresh out of the oven ​

– You have a great idea
– You don’t want to waste time,
– You want to get started
– You don’t want to lose momentum
– You don’t want to leave room for others to copy your billion-dollar idea

But resources are tight; you need to invest the very little personal funds you have to develop your dream product,

SO:

You research the internet on how to create a pitch deck
You find a sample & modify it to fit your need
You work out that you need a couple of millions to get this to fly
You assign yourself a good salary so you can dedicate your full time to the project
You start reaching out to investors
After about six to twelve months you raise some seed money but not the millions you had anticipated

– You spend those funds and add some more of your cash
– By now you are fast running out of personal funds
– You need those millions to come in now

But

Nobody is interested
Nobody invests
Neither VCs nor Business Angels
>>>>> See the great potential of your product & idea

Take 2 — You join an accelerator

– You tried it on your own it didn’t work
– You are now more familiar with the startup ecosystem
– You see that investors lurk around accelerators and your friends have raised money
– You bite the bullet and sign up to an accelerator
– You are now truly part of the startup ecosystem

Accelerators are great

They interview hundreds of startups & if you get selected you are onto something
You are put through a program that takes you from product validation to scaling
You get access to a host of experienced startup mentors
Accelerators have their own pool of investors (VCs & Business Angels)
You finally create a new pitchdeck
You finish the program and present your project on pitch day

YET

VCs still don’t seem to commit
Business Angels are interested but don’t commit
You find yourself going from one investor presentation to another

Take 3.- You decide to bite the bullet

-You pay a few thousand euros for a speaking coach
– You pay another few thousand to redesign the pitchdeck.

Result = You have a sleek presentation and learn how to present.

You get 7 minutes and deliver a perfect presentation on stage.
Your pitchdeck explains in perfect detail The Problem and Your Amazing Product.
You feel confident and think that now you are going to get investors
The problem:

— Your pitchdeck is all about the product
— You talk about everything in detail except the investment proposal.
— Your pitchdeck simply does not speak the investors’ language
— If you haven’t got results from your pitchdeck up till now, know that it’s not your fault.

You have done everything by the book, you copied from the best pitch decks and you have received all the coaching and mentoring that there was available.
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I get so upset when I hear people have

Put in so much effort
Paid professional speaking coaches
Paid top pitchdeck designers
And when I look at the pitch deck, it is missing the most basic ingredients.

It is nobody’s fault.

-> They did what you paid them for

-> They have taught you how to present

-> They have designed the best pitchdeck for you.

There is only one problem:

-> It is all about the product

AND -> It fails to explain the investment

Here are top five reasons why your pitchdeck is not getting you the interest and investment you expected.

1) As humans we put huge efforts into avoiding loss.

2) Your pitchdeck talks about the product in full detail,

3) You fail to explain first-unit sales, initial growth, scaling, and exit.

4) You are unrealistic about the funding need

5) And most importantly- You don’t explain the Investors’ Return (ROI) or exit.

As an entrepreneur and startup founder, I have been through all those phases. It was tough, it was demotivating and it was even harder to get up and accept that I have failed over and over again to get the most important message across “What’s in it for the investor?”

​Over the past few years, I have helped hundreds of startups not just create good pitchdeck but create a credible pitchdeck that resonates with investors.

I don’t just give out advice
I work as a hands-on mentor
I work alongside them
Towards their success

Together we have created CREDIBLE PitchDecks

Together we have closed Funding rounds

I hope that the above tips help you add and fix the missing part in your pitchdeck and if not simply book a call with me and let\’s explore how we can work and fix those issues.